Your CRM Is Only as Good as Your Data

Dirty CRM data leads to failed campaigns, wasted sales time, and inaccurate reporting. BackOffice Scripts validates contacts, classifies entities, and scores data quality — so your team works with data they can trust.

The Problem

CRM data quality degrades continuously. According to Salesforce research, sales teams waste approximately 27% of their time on records with incorrect or missing contact information. For financial services firms, dirty CRM data also creates compliance risk — outdated addresses cause misdirected correspondence, and unclassified entities lead to incorrect regulatory treatment. Regular CRM hygiene (quarterly or monthly) prevents data decay from compounding into a major remediation project.

27%

Of sales time wasted on bad CRM data

Salesforce State of Sales Report

40%

Of B2B email addresses become invalid within 12 months

Higher campaign ROI from CRM databases with regular hygiene

How It Works

Export CRM contacts

Pull a CSV export of your contact records with name, phone, and email columns.

Run Phone & Email Scorer

Validate all contact information and get quality scores to identify records that need updating.

Run Name Classifier

Separate personal contacts from business accounts for proper segmentation.

Reimport and segment

Update your CRM with quality scores. Create segments for 'valid contacts', 'needs update', and 'remove from active lists'.

Scripts You'll Use

Phone & Email Quality Scorer

Validate phone numbers and email addresses, detect disposable emails, flag invalid formats, and score overall contact quality. Stop wasting time on bad contact data.

1 credit/record

Name Classifier

Classify names as personal (individual) or business entities. Upload a CSV with a name column and get back a true/false classification for each row.

1 credit/record

Frequently Asked Questions

How often should I clean my CRM?

Best practice is quarterly. Contact data decays at 25-30% per year, so quarterly hygiene catches issues before they compound.

Can I automate this on a schedule?

Not yet — currently you manually export, process, and reimport. We're building API access and scheduled processing for a future release.

What CRMs are supported?

Any CRM that can export and import CSV files. This includes Salesforce, HubSpot, Zoho, Pipedrive, AgencyBloc, and most insurance-specific CRMs.

Ready to try it?

Start with 100 free records. No credit card required.

Get Started Free