Undeliverable mail wastes postage and kills campaign ROI. BackOffice Scripts standardizes addresses to USPS format, parses recipient names, and cleans your list — so every piece reaches its destination.
Direct mail remains one of the highest-ROI marketing channels for insurance and financial services, but only when the mail actually reaches recipients. The USPS reports that address standardization alone can reduce undeliverable mail by 3-5%. For a 50,000-piece mailing at $0.50-$2.00 per piece, that represents $750-$5,000 in wasted postage. Beyond cost, non-standardized addresses cause duplicate mailings to the same household and make it impossible to accurately track response rates.
3-5%
Reduction in undeliverable mail from address standardization
USPS Postal Facts
$0.50-$2.00
Cost per wasted mailing from bad address data
4.9%
Average direct mail response rate in financial services
ANA/DMA Response Rate Report
Pull a CSV from your CRM or list source with name and address columns.
Normalize every address to USPS Publication 28 format with structured fields.
Parse recipient names into first/last, detect household names, and standardize formatting for mail merge.
Download the cleaned list and import into your direct mail platform with confidence that every address is formatted correctly.
Normalize addresses to USPS standard format, split into structured fields (street, city, state, zip), and flag invalid or incomplete addresses. Essential for HMDA reporting and rate territory assignment.
2 credits/record
Split full names into first/middle/last/suffix, handle joint names ("John and Mary Smith"), normalize casing, and flag suspicious or fake entries. Built for lending and insurance records.
1 credit/record
The Address Standardizer normalizes format and flags obvious issues (missing ZIP, invalid state). For full deliverability verification, pair it with a CASS-certified address validation service.
Yes. The standardizer parses unit designations (Apt, Suite, Unit, #) into proper USPS format.
Run the Address Standardizer first to normalize formats, then sort by standardized address to identify duplicates. Households will cluster together when addresses are in consistent format.
Start with 100 free records. No credit card required.